Roxy is a fashion brand produced by Quiksilver’s sister company Quiksilver, which was founded in 1990 in Rengo with an emphasis on board sports. The Roxy logo, a heart-shaped wave based on the Quiksilver emblem, was created in 1993.
Roxy has evolved into a fantastic fashion brand for young ladies since its inception. Accessories, home items, snow and surf gear, suits, footwear, books, perfumes, and a variety of other product categories are available in addition to apparel. Roxy, Roxy Girl, and Teenie are some of the Roxy brands.
The name of the company was changed to Boardriders, Inc. in March 2017, and it now owns the Quiksilver, Roxy, and DC Shoes brands. Billabong International Limited was purchased by Boardriders in 2018.